Healthcare For Generations (HFG)

Healthcare For Generations (HFG) formerly Partnership for a HIV Free Generation (HFG)
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SHUGA

The Shuga Multimedia Campaign is a dynamic initiative that uses storytelling and various media formats to educate and engage young people on HIV prevention. Through captivating television dramas, radio shows, digital platforms, and more, Shuga brings vital health messages to life.
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Shuga 2 episode image
Shuga 2 episode image2
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How It Works

  • Shuga is produced by MTV, leveraging the power of entertainment to address HIV prevention and education among Kenyan youth. Through compelling storylines and relatable characters, Shuga disseminates critical messages about HIV risk perception, testing, and counseling.

  • The series has been instrumental in raising awareness and changing attitudes towards HIV. It reaches a broad audience, making HIV-related discussions more accessible and less stigmatized. The show’s integration of HIV education into mainstream entertainment has proven effective in promoting health-seeking behaviors among young viewers.

Shuga Love, Sex, Money – Episode 1

Shuga Love, Sex, Money – Episode 2

Shuga Love, Sex, Money – Episode 3

Why It Matters

Shuga addresses the critical need for effective health communication among young people. By combining entertainment with education, Shuga helps demystify HIV, reduce stigma, and encourage proactive health behaviors. lifestyles.